Bay Demo case study: separate campaigns and landing pages for demolition and pool removal in the Bay Area
Bay Demo is a licensed demolition and swimming pool removal company in the San Francisco Bay Area.
The inspiration
Someone tearing down a garage and someone removing a pool search for different things and need different proof. One campaign sending everyone to the same page was wasting clicks. The idea was simple: every search should land on a page about exactly that service.
What we built
- Google Ads split into pool removal and demolition campaigns, with city ad groups.
- Dedicated landing pages for each service, with real job photos, a short form and a call button.
- A standalone site for the pool removal brand, Bay Area Pool Removal.
- Form and call tracking in GA4 and Google Ads.
See it live: baydemo.com.
Want a project like this for your business? Talk to Novirth.
