Braga Neto case study: sales page, blog and ads for an online jiu-jitsu course
Braga Neto is an 11x jiu-jitsu world champion and former UFC fighter. His online course, A Base do Campeão, packages the method he uses to teach real fundamentals, from white belt to black belt.
The inspiration
People buy an online course when they can see the transformation and trust the teacher. So we let Braga do the talking: real lesson clips, the technical details that change how you train, and his champion record as proof.
What we built
- A black and gold sales page with a form that goes straight to checkout with the buyer's details prefilled.
- A technique blog with real frames from the lessons and a popup that leads to the same checkout.
- Google Ads keyword research to guide the blog topics.
- Vertical videos with Braga's voice, sound design and numbered steps for ads and social media.
- GA4 and Google Tag Manager with the lead as a conversion event and the source of every sale recorded.
See it live: braganeto.com.
Want a project like this for your business? Talk to Novirth.
