YardFormz case study: quiz, service pages and a blog for paver installation in the Bay Area
YardFormz installs pavers for driveways, patios, backyards and pool decks across the Bay Area, California.
The inspiration
Pavers are an expensive, visual project. Homeowners want to see work like their own home and understand the cost before calling anyone. So we leaned on real photos and content about pricing and choices.
What we built
- Separate driveway and backyard pages, tied to the Google Ads ad groups.
- A photo quote quiz that qualifies the project type before contact.
- A blog with real projects: patio costs in the Bay Area, pavers vs. concrete and design ideas.
- Tracking and phone field fixes so every lead arrives complete.
See it live: yardformz.com.
Want a project like this for your business? Talk to Novirth.
